BT Vision launches on-demand shopping
Wednesday, September 23 2009,
BT Vision has launched a new on-demand, 24-hour shopping channel service in association with Canis Media.
Hosted by Gaby Roslin, the Vision Shopping channel is available at position 960 on the BT Vision EPG.
Programming is split into five categories - Sport and Fitness, DIY, The Home, Beauty and Baby and The Kitchen - so that viewers can select the area which interests them most. All shows are available to watch multiple times without charge.
BT Vision chief executive Marc Watson said: "Now Vision customers can shop from the comfort of their sofa in the new world of on-demand.
"Our customers can browse each Vision shopping department for a selection of great offers and clever gift ideas. All customers have to do is select the department that they want to explore."
Canis Media chief executive Ed Hall added: "This is just the beginning of an exciting new service, which for the first time offers viewers a truly tailored shopping experience.
"BT Vision has recognised the potential for an on-demand service to complement their programming and benefit from increased engagement with audiences."