The radio industry has underlined its united stance on digital radio
Radio industry creates Digital Radio UK
The radio industry has underlined its united stance on digital radio and announced that the task of getting the UK ready for a digital radio upgrade will be delivered by a new organisation to be called Digital Radio UK.
Digital Radio UK will build on the work of the Digital Radio Development Bureau (DRDB) and will incorporate the recently announced Digital Radio Delivery Group to become a new consumer-facing brand that will co-ordinate and manage the expansion of the digital radio platform throughout the UK.
Representing the interests of the entire radio industry, including the BBC, Commercial Radio, and multiplex operator, Arqiva, the creation of Digital Radio UK demonstrates an industry that is mobilised and united in its commitment and resolve to meet the timetable for digital radio upgrade in the Digital Britain report.
The company has advertised for a CEO and expects to make the appointment before the end of the year.