New private TV station launches in Malawi
September 25th, 2009 - 12:32 UTC
by Andy Sennitt.

A new television channel in Malawi called AFJ Television has started broadcasting development and religious programmes from its base in the commercial city of Blantyre. The new television station, the second such facility in the country after the state-owned Television Malawi, is fully owned by a group of Malawian investors headed by seasoned Pentecostal cleric Felix Zalimba who is also the founding father of AFJ Ministries.

According to Zalimba, the new TV station will strive to make a difference in its programmes and news reporting. The prime thrust of the station will be to compliment government efforts in its socio-economic development agenda besides being a voice to the voiceless, he added.

“We know that people’s expectations are high but while we do not want to come up with a bag full of promises, all we can do is assure Malawians that we are here to make a difference in terms of TV broadcasting in the country,” he said. He said the station’s reporting will be balanced, fair and objective. “As a private station we’re determined to compliment Malawi government’s and the private sector’s development agenda,” he said.

The new TV station has acquired equipment to do live transmissions such as church conferences, sermons, football matches and other sporting disciplines, weddings as well as press conferences without hurdles.