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Thread: Intel predicts connected TV future

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    Intel predicts connected TV future

    Intel predicts connected TV future


    Friday, September 25 2009,


    Intel has unveiled its vision for TV sets being more integrated with the internet and other devices in the future to make viewers more "connected" with the screen.

    The chip manufacturer said that it views the future of TV as being accessible everywhere, as well as more personal, social and informative. Therefore, it wants to be at the forefront of technological development for uniting TV and the internet to enhance the consumer experience.

    Speaking at Intel's Developer Forum (IDF) in San Francisco, Intel chief technology officer Justin Rattner told BBC News that "TV is out of the box and off the wall".

    He continued: "TV will remain at the centre of our lives and you will be able to watch what you want where you want. We are talking about more than one TV-capable device for every man and woman on the planet. People are going to feel connected to the screen in ways they haven't in the past."

    Rattner said that he sees the ongoing success of the TV industry resting on the increasing variety of ways in which consumers can access content whenever they want.

    During his presentation, he demonstrated a series of new innovations, including a facial recognition system which automatically activates individual viewer content preferences.

    He said that the growing availability of more sophisticated devices has meant that smartphones, netbooks and mobile internet devices are now accepted TV viewing platforms.

    Also speaking at IDF, Cisco vice president of video product strategy Malachy Moynihan told delegates to expect a massive increase in video being consumed over the internet.

    He said: "We are seeing an amazing move of video to IP [internet] networks. By 2013, 90% of all IP traffic will be video; 60% of all video will be consumed by consumers over IP networks."

    Intel's digital home group boss Eric Kim explained that consumers do not want their TVs to act like PCs, but rather the "key challenge is how to bring the power and richness of the internet but keep it TV simple".

    Kim showed delegates the company's new Atom CE4100 system-on-a-chip (SoC), which is able to support internet content and services on digital TV sets, DVD players and next-generation set top boxes.

    Another major area of development in the TV industry is 3D, with manufacturers such as Panasonic and Samsung developing products to support such services.

    During a recent press conference at the IFA technology trade show in Berlin, Sony chief executive Sir Howard Stringer announced that 3D technology will be widely incorporated into Bravia TV sets, PS3 consoles, Blu-ray players and laptops by the close of 2010.

    At IBC 2009 earlier in the month, set top box manufacturer Pace showcased its new digital TV receiver with a 3D-enabled user interface.

    According to research by Screen Digest, there will be 1.2 million 3D-ready TV sets in US homes by the close of 2010, which could increase to 9.7m by 2013.

    In response to these developments, Rattner used a live 3D broadcast during his presentation when he spoke to a 3D projection of 3ality Digital's Howard Postley while the audience wore special glasses.

    The two men discussed Intel's new high-speed optical technology, codenamed Light Peak, which is claimed to simplify digital downloads and also make them cheaper.

    Potentially ready for commercial launch in 2010, Light Peak could replace the copper wire cables currently used on many communications network.

    Rattner concluded: "The old TV world is fading fast and the future is here."

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    Re: Intel predicts connected TV future

    TV is future centre says Intel

    Intel's chief technology officer has predicted that by 2015 more than 12 billion devices will be capable of connecting to 500 billion hours of TV and video content. He said "TV is out of the box and off the wall...TV will remain at the centre of our lives and you will be able to watch what you want where you want."

    "People are going to feel connected to the screen in ways they haven't in the past." Speaking at Intel's Developer Forum (IDF) in San Francisco, he said the success of TV was due to the growing number of ways to consume content.

    Malachy Moynihan, Cisco's vice-president of video product strategy, told IDF attendees to expect an explosion of content for such devices. "We are seeing an amazing move of video to IP networks," he said. "By 2013, 90 per cent of all IP traffic will be video; 60 per cent of all video will be consumed by consumers over IP networks."

    Developers keen to tap into this growth were told by Eric Kim, Intel's digital home group boss, to "keep it simple and easy"."Don't make my TV act like a PC. This is what we hear consistently from the consumer," said Kim. "The key challenge is how to bring the power and richness of the internet but keep it TV simple."

    Kim unveiled some hardware Intel hopes developers will adopt to make more devices TV capable including the Atom CE4100 system-on-a-chip (SoC) that can be used to bring internet content and services to digital TVs, DVD players and advanced set-top boxes. Codenamed Sodaville, it is the first 45 nanometre manufactured consumer electronics SoC based on Intel architecture.

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    Re: Intel predicts connected TV future

    Intel tackles television technology



    Intel has made a number of announcements at the Intel Developer Forum (currently taking place in San Francisco) which indicate that the company is thinking hard about how to spur the development of advanced television services, not least the introduction of its Atom-based CE 4100 system-on-chip processor for set-top boxes, codenamed 'Sodaville'.

    The new chip is based on the Atom low-power chip that Intel hopes will eventually power the world's handheld devices and consumer electronics. The CE 4100 is roughly half the size of its predecessor (the CE 3100) and includes a 45-nanometer Atom processor with a clock speed of up to 1.2 GHz, supporting hardware decoding of up to two high-definition 1080p video streams, as well as the latest 3D graphics and audio standards.

    A major selling point of the new chip is the ability to take on an increasing number of PC-like functions, many of which are envisaged as revolving around the Internet, as well as full support of Adobe Flash 10 - allowing many existing applications to run unmodified on the television and meaning that many video sites will be be able to deliver content directly to the TV screen. The porting of Flash Player 10 to Intel's CE media processors is expected to be completed in the first half of next year.

    Another interesting announcement was made yesterday at the Intel Developer Forum by Canadian firm TransGaming, a partner of Intel which is bringing its GameTree gaming service to CE 4100-powered devices, making PC games capable of running in Linux-based Intel CE SoC environments. Furthermore, since GameTree is cloud-based, it is "uniquely suited" to the modern and often diskless CE environment, according to US research firm The Diffusion Group. Colin Dixon, Senior Partner at The Diffusion Group, adds that taken together, these announcements made at the Intel Developer Forum are a "powerful endorsement" for open Internet services.

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