Comcast, Other Affiliates Kick Off NFL RedZone Channel 'Free-view'
Carriers Will Present Look-In At NFL Network's Scoring Channel This Sunday
Mike Reynolds 9/28/2009 4:11:59 PM EDT
NFL Network is working with its affiliates to make its RedZone channel available for a free preview during the fourth week of the pro football league's season.
NFL RedZone, which provides viewers with a look at every touchdown from every Sunday afternoon game, as well as live look-ins and real-time highlights, will be available for a "free-view" on Oct. 4.
Officials at NFL Network, which administers the channel and kicked off its rookie season on Sept. 13, said all NFL RedZone affiliated have the ability to offer the service on Sunday as a means to spur sampling and drive purchase.
For its part, Comcast, which positions NFL RedZone on its sports tier, will offer the free-view to all of its digital-cable customers during the early-window games from 1 p.m. to 4:15 p.m. on Oct. 4.
"The verdict is in...sports fans are calling NFL RedZone a ‘must-have,'" said Derek Harrar, general manager and senior vice president of video services for Comcast, in announcing the MSO's promotional play. "Since the debut was an instant hit, we're opening up the channel to all our digital customers so they can experience the intense live action only available on NFL RedZone."
Other NFL RedZone carriers include: Dish Network, Verizon's FiOS, AT&T' U-verse, RCN Corp., Blue Ridge Communications, Service Electric, Buckeye Cable, Nex-Tech, Mid-Tel Cable and Dakota Central Telecom.