TeenNick, Nick Jr. Come Out to Play
Noggin/The N Rebrand Takes Effect Today
by R. Thomas Umstead 9/28/2009 3:05:49 PM EDT

Nickelodeon today (Sept. 28) officially renamed its toddler-targeted Noggin network as Nick Jr. and it's teen-tinged The N service as TeenNick.

The network announced last February it would rebrand the two services under the Nickelodeon umbrella in an effort to establish the nearly 30-year-old Nickelodeon brand as the pre-eminent multimedia brand for toddlers, tweens, teens and their parents.

While the on-air logos have changed for both networks, network officials said neither network would change its programming lineup. Nick Jr. earlier this month began running ads touting the name change and alerting parents that the network's toddler-focused, commercial-free programming schedule -- which includes such shows as Dora the Explorer -- would remain intact.

TeenNick, which offers such shows as Degrassi: The Next Generation, today began running a series of on-air ads promoting the name change featuring former Nickelodeon kids star Nick Cannon, who last March was named honorary chairman of the network.