Discovery Networks joins FreeWheel

Discovery Networks International has signed a deal with FreeWheel which gives it the capability to effectively manage its video advertising inventory across all digital media platforms. In FreeWheel's first international deal, the agreement covers Discovery's digital media portfolio outside the US, with an initial focus on the UK, Germany and Latin America. FreeWheel’s Monetisation Rights Management (MRM) platform offers end-to-end online video ad-decisioning technology which simplifies the task of managing video ad sales rights, ad delivery, and revenue accounting across widely-syndicated distribution channels.