World Fishing Network Reels In Comcast Corporate Distribution Deal

Channel Has Fishing License To Reach Out To Operator's Individual Systems

World Fishing Network has reached a corporate distribution agreement with Comcast. Now, the 24-hour fishing lifestyle channel has to reel in the operator's individual systems.
Under the pact, WFN, which this week unveiled a new branding campaign and logo, has a so-called "fishing license" to reach out to systems, which can launch the network in standard and/or high-definition formats.

We are pleased to have reached this agreement with Comcast and we look forward to launching WFN in Comcast markets around the country," said Mark Rubinstein, president and CEO of WFN in a statement. "By offering WFN to Comcast customers, our hope is to bring the content that 60 million anglers are passionate about directly to their living rooms.

Launched in December 2005, today WFN and WFN HD are available in more than 20 million households through North American cable, satellite and telecommunications distributors.