Subhash Chandra Netted for CASBAA Line-up.

The Cable & Satellite Broadcasting Association of Asia (CASBAA) informed that Subhash Chandra, the Chairman and Founder of Zee Entertainment Enterprises in India, will be a keynote participant in the CASBAA Convention 2009 in Hong Kong on November 4th.

Chandra, a change-making pioneer for India’s booming pay-TV market, will feature in an “In Conversation” segment of the Convention 2009 programme with Steve Marcopoto, President of Turner International Asia Pacific.

According to CASBAA, Zee Entertainment Enterprises helped to spearhead the Indian television miracle which now has more than 500 million viewers worldwide. Analysts have long described Chandra as ‘Starting to think where others stop’.

With 28 pay-TV channels in India and network distribution in more than 167 countries plus investments in DTH, cable operators, newspapers, theme parks and movie theatres, Subhash Chandra will deliver extraordinary insights into the development of the Indian media and telecoms market.

Subhash Chandra will top a bill that already includes Ronnie Screwvala, CEO and Founder, UTV Software Communications and Lalit Modi, Chairman & Commissioner of the wildly popular Indian Premier League (IPL) cricket series. “This will be a truly spectacular week in Hong Kong,” informed Marcel Fenez, the Chairman of CASBAA.

Capped by a Bollywood themed CASBAA Charity Ball, the Convention 2009 will also feature an in-depth plenary session examining the Indian TV market of today and tomorrow for subscription and advertising supported services. Tony Worthington, Global Head of TMT, Standard Chartered; Anurradha Prasad, Chairperson, BAG Network; Jagjit Singh Kohli, MD and CEO, Digicable Network; Rahul Johri, SVP & GM, Discovery Networks AP and Jagi Mangat Panda, MD, Ortel Communications will be among the panelists.

The CASBAA Convention 2009 is supported by more than 100 sponsors and partners including the Commerce and Economic Development Bureau (CEDB) of the HKSAR Government; AGB Nielsen Media Research; Al Jazeera; Arianespace; AsiaSat; Bloomberg Television; Celestial Movies; CNBC Asia; Comcast Int’l Media Group; Discovery Networks AP; Disney-ABC Int’l TV; Eurosport; GlobeCast; Harmonic; HBO Asia; Invest Hong Kong; MEASAT Satellite Systems; MGM Channel; *** Group Ltd; Newtec; Qualcomm MediaFLO Technologies; Oracle Communications; Paul, Weiss, Rifkind, Wharton & Garrison; Playboy TV Int’l; PricewaterhouseCoopers; SES World Skies; Sony Pictures Television; Synovate; Tiger Gate Entertainment; Trace; Travel Channel; Turner Int’l and TV5MONDE.