Eurosport grows Australian reach
By Julian Clover
October 2, 2009
Eurosport has secured distribution on the Foxtel and Austar platforms in Australia, significantly expanding its reach in the Asia-Pacific region.
Although the TF1-owned channel already has distribution on other cable, IPTV and satellite platforms, this new deal will significantly broaden its visibility.
“We are absolutely thrilled with these two new deals” says Eurosport Asia Pacific’s managing director, Arjan Hoekstra. “They will bring Eurosport to a new, highly sought after audience and solidify its ambition to offer the most comprehensive range of quality sports programming to the largest possible audience across Asia Pacific”.
Both operators will carry Eurosport and sister channel Eurosportnews within their sports packages.