NHK World adding new Asian feed
Rose Major
20-10-2009
nhk_world_new_logoNHK World TV, the Japanese public broadcaster’s answer to BBC World News, is enhancing its Asian distribution, adding a feed on the AsiaSat 3S satellite.
Relaunched at the start of 2009 with the aim of competing with large international news channels such as BBC World News or CNN, the channel will help the channel access more homes in Asia-Pacific, including Australasia. NHK World TV also carries a block called jibtv, which includes programming from other Japanese broadcasters.
Japan International Broadcasting (JIB), a subsidiary of NHK Japan Broadcasting Corporation has signed the contract to deliver the free-to-air English-language news and information channel through AsiaSat’s C-band full transponder MCPC (Multiple Channels per Carrier) platform on AsiaSat 3S.
Mr. Jun Kawakami, Executive Managing Director of JIB, said: “AsiaSat 3S is a strategic addition to our distribution network to access more viewers in Asia-Pacific. Since our re-launch earlier this year, NHK WORLD TV / jibtv are now viewed by more than 110 million households worldwide. AsiaSat 3S’s superb market access and international television neighbourhood put us in a strong position to further broaden our reach and serve a wider English speaking audience across Asia Pacific.”
So far, the channel has signed distribution agreements in Asia with DTH services Malaysia’s Astro, India’s DD Direct+ and Thailand’s TrueVisions (also via cable), as well as cable operators in the Philippines (SkyCable and Global Destiny Cable), Singapore’s StarHub TV, and Indonesia’s First Media. The channel is also available on Australian-focused satellite Optus D2, through a deal with Globecast.
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