Less than half have ‘red buttoned’


Research has revealed that as the digital switchover rolls out, almost half of UK adults have never used a red-button service. The survey by Moneysupermarket.com found 45 per cent of UK adults (20m) have never used interactive TV, of which 19 per cent (9m) cite a fear of costs as their reason.

Of those who do use the red button, 55 per cent said they thought it was one of the best innovations in TV, 20 per cent believe they have extra freedom with the red button, and 8 per cent said they hardly watched scheduled TV, preferring on-demand instead.