Time Warner Cable ‘4A’ for content

 Time Warner Cable chief executive Glenn Britt says the company is developing a strategy called ‘Any Content, Any Time, Any Device, Anywhere’ to help the consumer choose how they want to access their favourite shows. The move is aimed at pre-empting a breakdown of the cable business model, which is threatened by the availability of free or close to free programming on the Web.
"We're starting to allow people to access content they want any time," Britt said at the Reuters Global Media Summit in New York. He said this is part of the TV Everywhere cable industry initiative to make programmes available online to paying subscribers. Time Warner Cable hopes to take that further by delivering TV using WiMax 4G wireless technology, through its partnership with Clearwire.
Britt said the cable company is also working with a range of device makers and other technology companies to ensure that it can deliver programming on a range of platforms. "We think the distinction between PCs, TVs and BlackBerrys are artificial," said Britt. "We're hard at work in our labs to deliver shows on any device."