Nat-Geo’s “Live/Curious” on-screen tag
Iñaki Ferreras
02-12-2009

National Geographic's US and international channels have presented their new 'Live Curious' on-screen tag, that from now on will be used in all their worldwide channels.

The new tagline has been presented through a brand company and has been incorporated little by little since mid November in all the broadcaster's channels. Spanish viewers are already seeing the tag, which went live on Dec 1. By March it will be in use globally.

With this new tagline Nat-Geo invites its viewers to be curious. Also 'Live Curious will be the base of a brand campaign which will promote the TV channel and all its contents in every market and that will also have local productions shared among the different countries broadcasting NGCI's signals.

"The campaign's goal is to establish a link among the human beings independently of their country in which they live or the language they speak. This message will reach worldwide in the same way and all will identify with it" said Rafael Sandor the campaign's creator.