N,D,S* for Chongqing Cable TV
*N,D,S* for Chongqing Cable TV
*N,D,S*and DOXTV, a leading value-added TV service provider in China, have launched China’s first HD digital video recorder and push VOD service for Chongqing Cable subscribers. In the first deployment of both a HD DVR and push VOD in China, Chongqing has chosen solutions from *N,D,S* including VideoGuard conditional access, MediaHighway STB software, XTV DVR technology with push VOD capability and an electronic programme guide developed by *N,D,S* and DOXTV.
NDS lands China HDTV order
Chris Forrester
10-12-2009
Technology company NDS has landed a contract with China’s Chongqing Cable TV Network which has launched the country’s first HD digital video recorder (DVR) and push video on demand (VOD) service.
The order is via DOXTV, described by NDS as a leading value-added TV service in China. Part of the package sees NDS’ VideoGuard conditional access and MediaHighway middleware used by DOXTV, as well as an EPG developed by NDS and DOXTV.
Terms were not disclosed.
DOXTV has rights to a wide range of international premium content and offers cable operators in China, such as Chongqing, over 1,500 hours of international and local HD content each year. DOXTV has rights to programming from CCTV, BBC, CBS, NHK, NBC Universal, Warner Brothers, Sony Pictures, Walt Disney, Paramount Pictures and 20th Century Fox, with popular series’ such as CSI, Prison Break, Heroes, Lost, Grey's Anatomy and Desperate Housewives. In addition, subscribers are able to watch Hollywood blockbusters over the push VOD service three to six months after their release in the US.
DOXTV will supply programming to Chongqing Cable’s TV+ service, providing subscribers with an unparalleled viewing experience. The premium Chongqing Cable TV+ service includes pay-TV channels, interactive TV, HDTV and a cable broadband connection. The Chongqing Cable set-top boxes (STBs) will run NDS set-top box software, CA and DVR technology.
DOXTV’s service helps Chinese cable operators such as Chongqing Cable grow their digital TV business, by enabling them to offer a compelling proposition to viewers including access to more attractive content and features than previously available. With push VOD, operators can fully utilise the existing one-way network infrastructure to offer an efficient and effective VOD service.
“There is a pent-up demand for premium TV services and HD content in China. In partnership with NDS and DOXTV, we are making this a reality now,” said Li Xiaofeng, General Manager of Chongqing Cable. “Our subscribers will now be able to watch what they want, when they want with NDS XTV DVR technology that allows them to pause live TV, record, play back, rewind and fast-forward their favourite TV programmes to view when they choose.”
“This is an important milestone for NDS, the HD DVR is a huge technical advance for cable operators and will redefine the way viewers are entertained and informed in China.” said Sue Taylor, Senior Vice President and General Manager of NDS Asia Pacific, and Chairman, NDS China.
Tao Libao, CEO of DOXTV said: “By bringing HD and VOD to subscribers in China for the first time, DOXTV and Chongqing Cable are revolutionising the TV experience. With a broad range of quality programming and the world’s leading technology, we will be delivering a first-of-its kind premier HD pay-TV service in China.”
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