TV search and recommendation specialist TV Genius’s Content Discovery Platform is to power the personalised recommendation feature of the new ITV Player app for Facebook. The app will promote Christmas and New Year scheduling, as well as into 2010, through recommendations of content available via the ITV Player online catch-up service, as well as remind users of relevant upcoming shows. It also allows them to share recommendations with friends and compare preferred programmes to see how compatible their TV viewing habits are.

This is the first time ITV has built a social media app specifically to enhance the TV content discovery experience. The service enables users to rate ITV programming according to their preferences, which then analyses the results to offer true relevance to recommendation results, powered by TV Genius’ Content Discovery Platform.