Nearly half of Europeans don’t want 3D TV

| 03-12-2010

Despite the best efforts, and a lot of money spent, by proponents of the services, 3D TV is certainly not on every European’s Christmas present list as the annual seasonal survey conducted by shopping search engine Twenga has revealed that 47% of Europeans don’t want to receive a 3D TV for Christmas.

Twenga surveyed over 3,000 European Internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands about their Christmas spending budgets for 2010 and how they intend to use it.



The standout finding was that only 1% of consumers in France, Germany and the UK were definitely going to buy a 3D TV set. Across all of the countries, cost was the main gating factor to 3D TV uptake. Nearly a third of UK, 36% of French, and almost half (48%) of Spanish consumers indicated that even though they’d like a 3D TV set it was regarded as too expensive.

The good news for the 3D market was that virtually all consumers knew about the availability of such assets and services and on average across the countries only about an eighth of the survey expressed a definite preference for a TV based on another display technology such as LED. Furthermore, only a third at worst, in the UK, definitely said that they were not interested at all in 3D.