Lagardère forms partnership with catch-up TV guide portal
07 Dec 10 -

Lagardère Active’s Premiere.fr entertainment portal and catch-up TV guide portal TV-replay.fr have signed a deal that will see Premiere.fr develop its video services using TV-replay.fr’s guide.

The agreement includes an editorial partnership that will allow Premiere.fr to link its linear TV services with the non-linear TV-replay.fr guide, and an advertising partnership that will see advertising inventory on TV-replay.fr’s guide commercialised by Lagardère Publicité, the company’s advertising arm.