Dori Media Group sells “first love” format to AB Group and Tet tv ukraine

Pascale Paoli-Lebailly ©RapidTVNews | 20-12-2011


Israel TV company Dori Media Group (DMG) has sold the first season of format “First Love” to theme channels operator AB Groupe in France and to national channel Tet TV in Ukraine.

“First Love” is an original interactive project, produced by Dori New Media, telco Cellcom, a and Logia Mobile.
The programme takes the form of a cross platform format with 150 short movies, documenting real teenage love stories.
The second season was recently launched in Israel, where it has been broadcast on firstlove.co.il, and can be accessed online or via mobile platforms. Within 3 weeks of the launch of the 2nd season, the show attracted 8.5 million online video viewers and was watched for an average of 38 minutes.