Antena 3 begins selling laSexta’s advertising

Iñaki Ferreras | 20-09-2012

A3Advertising, the advertising agency division of Grupo Planeta’s Antena 3, has begun to sell inventory for Mediapro’s laSexta and thematic channels.

In all the agency is selling advertisements for laSexta, Xplora and laSexta 3 Todo Cine. It will offer three different advertising packages and is establishing new groups to offer channels for joint advertising.

In this way, the Antena 3 group will advance in the merger process with laSexta after the government agreed to relax the conditions imposed by the National Competition Commission, likening these to those imposed two years ago to integrate Mediaset with Prisa’s Cuatro channel.

There are still some outstanding transfers of personnel from the headquarters of laSexta in the Madrid suburb of Pozuelo de Alarcón to San Sebastian de los Reyes, a town north of Madrid where it is based from the beginning of their broadcasts of Antena 3.