Spain’s TV advertising revenues fall 16.3%

Iñaki Ferreras | 22-09-2012

Spain’s TV advertising revenues for both public and private channels fell 16.3% in Q2 this year compared with the same period in 2011, when they reached €442.5m, according to the latest report from the Commission Telecommunications Market (CMT).

Public channel advertising revenues fell by 27.25% in April to June, while advertising on private channels fell by 15.1%.

The reduction in advertising revenues was accompanied by a decrease of 10.1% in the minutes of advertising issued by the chains. Sponsorship minutes also fell (13.51%), while teleshopping broadcast minutes remained stable and grew by 11.5%.

On the radio, advertising revenues of private broadcasters fell by 13.7%, from €106.37m in the second quarter of 2011 to €92m in the same period of 2012. Meanwhile, public radio advertising fell 6%.

Altogether, the total income of the entire audiovisual sector registered a drop of 9.4% to €1,461m.