Trendrr brings social TV on TF1’s format Danse avec les Stars

Pascale Paoli-Lebailly | 03-10-2012

French broadcaster TF1 has entered into a partnership with Trendrr to bring social TV to the new season of BBC Worldwide Productions France’s Danse avec les stars.



During the run, social data, both qualitative and quantitative, will be exploited in real time and included in the live programme as well as on MyTF1.



Every Saturday evening, viewers will be invited to comment the way celebrities are dancing and share impressions on social networks. The best messages will be screened live on screen while MyTF1 platform will offer exclusive and enriched contents.



After the show, the new La suite format Danse Avec Les Stars will offer a follow-up on social TV activity during the prime-time show.



“TF1 has already integrated since the last two years social talks about its programming. After the tweet replay, Trendrr’s solution goes further and help us strengthening the relation and engagement of our audience around TF1 brand and multi-screens programming,” said

Olivier Abecassis, Managing Director eTF1.