MIPCOM 2012: Freemantle becomes Vuguru’s distribution partner

Pascale Paoli-Lebailly | 09-10-2012

FremantleMedia Enterprises and Michael Eisner’s Vuguru LLC have inked a first-look deal for international rights to the multiplatform studio’s original commission programming.
FME will distribute Vuguru original content across all digital, linear and home entertainment platforms outside North America from 2013.
“This deal builds on and augments FME’s burgeoning digital strategy,” Davide Ellender, FME Global CEO commented.
Fremantle, which is also adding two German channels to its line-up of YouTube originals, Urban Life and Crime Channel, explained at a press conference in Cannes “that it’s good to be in the business especially if you’re a global player…The question is not about TV shows anymore but to build show brands and make retail business around the brands,” added Cécile Frot-Coutaz, CEO Fremantle Medi.
The group which has 90 channels on You Tube works with all digital platforms including Hulu, Netflix and Yahoo. Regarding global distribution, “digital has the third way after broadcast and cable” FME concluded.