BBC World News named Asia’s fastest growing news channel

Louise Duffy | 10-10-2012

BBC World News has been named as Asia’s fastest growing international news channel, according to the latest Ipsos PAX survey (Q2 2012).

It was the only news channel to increase its audience across the board in terms of daily, weekly and monthly viewing during the period. BBC World News also maintained its position as the leading news channel among Asia’s top earners.

The BBC’s digital platform, BBC.com, came in again as the number one media website measured by PAX, among Asia’s top earners, frequent travellers and corporate executives. BBC.com is also ranked number one in PAX among top-earning and high-net-worth individuals in Asia who consume media content on mobile devices such as tablets and smartphones.

Jim Egan, COO of BBC Global News, said: “The PAX results reflect the BBC’s ongoing commitment to and investment in Asia, a region that has long been a key market for the channel and one where we are proud to be enjoying such success. BBC World News has revamped its output in Asia, including the successful launch of weekday programme Newsday, presented live from London and Singapore, and introduced specially commissioned series, such as Mishal Husain Meets and Thailand Direct. And as viewers across Asia demonstrate a growing appetite for global news, they’re increasingly turning to BBC World News and BBC.com/news for trusted and impartial coverage of global and local events.

“Viewers have plenty to look forward to in the coming months as BBC World News moves to its new base in Central London. New HD studios, dynamic presentation and state-of-the-art graphics will enhance the viewing experience and showcase the BBC’s established journalistic credentials in an engaging and compelling way.”

The Ipsos PAX study surveys pan-regional and local media consumption and product consumption among affluent adults and business professionals in main cities in the Asia Pacific region. The latest survey covers Q3 2011 to Q2 2012.