Content the key to TV’s success

Iñaki Ferreras | 12-10-2012

TV, even in Spain, is defying the recession and is in no danger as long as content remains compelling, so argued Paul Lee, head of technology, media and telecommunications research at Deloitte Logics at the third Spanish AEDETI congress.

Paul Lee, who is responsible for €1 million euros of investments in research on everything that happens in television stated that despite the crisis, more and more televisions are being bought." He cited the UK where between 8 and 10 million TVs are sold each year and which are generally replaced every three years. "Instead of buying cars, people buy televisions," he said.

"The future of TV is in no danger while still offering interesting content,” he added, stressing that TV will still flourish despite the proliferation of connected devices.