La Familia to show SOiTV’s programmes

Iñaki Ferreras | 15-11-2012

SOiTV, the first 100% Spanish-language social channel for Hispanic Americans, is to join forces with La Familia Cosmovision, the first Spanish-language channel geared solely towards Latino family entertainment in the United States.

This move by SOi TV will expand its audience from 15 cities to over 700 cities in 39 states across the nation.

La Familia already started to air 16 SOi TV programmes during its prime time hours. This time slot will showcase SOi's Programming 2.0 platform which consists of a series of 11-minute programme segments that facilitate online streaming and interaction, while also ensuring that the content stays as fresh as its diverse Hispanic audience.

La Familia, known for its efforts to provide specifically designed content to both inform and entertain the modern Hispanic family, will expand its portfolio by incorporating SOi's original and interactive programming, favorite Latin American soap operas, and news coverage based on real time public opinion gathered from Latino viewers across social media channels.