BB report highlights Chile’s 'new culture' of TV watching

Iñaki Ferreras | 19-11-2012

In its new study Manifesto de Nuevos Medios, Argentinean consultancy Business Bureau (BB) has reported that 84% of viewers in Chile say they do other activities while watching television.

With new emerging media, 61% of the surveys conducted in Chile showed that there was an increase in the preference to use other devices rather than traditional television.

The report revealed that on average in every Chilean home there are nearly 4.4 devices. This leads to the assumption that there is a high probability people are using multiple devices at once, prompting a 'new culture' of watching TV that involves sitting in front of the screen with a notebook, tablet or mobile phone.

BB said that, apart from housework, the users had a strong preferred contact with the online world while watching TV, including surfing the Internet (85%), social networks (65%) and chat (33%).

In Chile, watching videos on the Internet has become an established part of the viewing habits of most viewers, with the consultancy finding that 86% of the Chilean audience chose to view movies on the Internet, making this activity as popular as watching television.