Louise Duffy | 09-09-2013
ABC provided the most watched and listened-to election coverage across Australia, as Tony Abbott defeated Kevin Rudd to become the country's new prime minister on Saturday.
According to preliminary OzTAM & RegionalTAM data, more Australians watched the ABC’s election coverage than any other network. Australia Votes 2013 achieved a combined metro and regional reach of 5.3 million viewers on ABC1 and ABC News 24 and an average audience of 1.5 million nationally.
Across the duration of the campaign, more than 10 million voters (aged 18+) watched the ABC’s coverage on television.
ABC Online had over 60 million visits with more than 2.7 million plays of video and audio relating to campaign coverage.
ABC’s Vote Compass had more than 1.3 million responses confirming its place as the largest survey of voter attitudes that has ever been undertaken in Australia.
Across ABC Radio audiences had the choice of the most comprehensive, in-depth analysis and local coverage available anywhere in Australia.