Editor | 13-09-2013
Multiscreen content delivery video solutions supplier Elemental Technologies is taking advantage of IBC 2013 to showcase what it calls “significant advances” in video processing, revealing also key wins across the world.
In terms of technologies to be revealed, Elemental will feature the fruits of its recent development in the field of HEVC video compression including an end-to-end, 10-bit video processing pipeline and full frame rate HEVC encoding. Elemental is also demonstrating 4Kp60 10-bit UltraHD HEVC processing, real-time 1080p60 HEVC encoding and live HEVC encoding via Elemental’s cloud solutions.
In the case of the latter, Elemental will also showcase live and file-based cloud workflows offering support for on-premise, pure cloud, and hybrid encoding solutions designed to allow customers to optimise large-scale video operations. Demonstrations will also include cloud bursting scenarios, where peaks in video processing demand are absorbed by resources in the cloud.
Elemental will also demonstrate content monetisation strategies in a multiscreen ecosystem, such as forensic watermarking, encryption, CAS/DRM, targeted ad insertion, ad removal, ad blanking, DVB subtitles, open captions and audio normalisation.
The company has also revealed that Access Digital Entertainment — an online retailer of filmed entertainment offering download-to-own, video-on-demand (VOD) services through proprietary brands in Australia and in the UK & Europe — is using Elemental Cloud to power two new video streaming services. Earlier this summer, the Sydney-based over-the-top television (OTT) retailer used Elemental Cloud to launch ezyflix.tv, Australia’s first UltraViolet-enabled video-on-demand (VOD) and electronic sell-through service for connected devices. Access Digital Entertainment plans to use Elemental Cloud to expand its streaming services across Europe with the launch of WowHD.tv later in 2013.
It also announced that Elemental Live systems are streaming 82 linear television channels 24x7 including eight HDTV channels to viewers online across multiple devices for Swiss OTT TV provider Wilmaa, and that Elemental Server and Elemental Conductor are providing file transcoding and system management for the Telefónica Global Video Platform (GVP) VOD network. The systems will see use in accelerating file conversion for Telefónica video entertainment services, including authenticated OTT content to Android, Apple or Windows mobile devices and connected TVs from Samsung and LG, and simultaneously to Microsoft Media Room set-top boxes.