60% to stream World Cup online – despite ITV epic fail
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Editor
| 14 June 2014
New research from Videology is predicting football fans will flock to online video during the World Cup - just as ITV scored a big own goal with its service.

UK-based football fans hoping to stream live action from the opening game between hosts Brazil and Croatia were hit by huge network demand that collapsed the online video feed. In a total game of two halves, ITV reported a huge peak audience of over 12 million viewers.

Yet despite this rather epic fail of online video in the most demanding of circumstances, the Videology survey asserts that viewership of the World Cup is steadily shifting online as more people look to live-stream matches to screens other than their TVs.

The advertising platform provider's UK-based survey found that three-fifths of those watching the World Cup will this year stream at least one game online. For those who watch over 20 hours of TV a week, more than three-quarters (78%) intend to live-stream at least one match online.

PCs were cited as the dominant way of watching matches, with 18% planning to use this screen, but mobiles and tablets were close behind with 14% planning to watch on these devices. Just under half (49%) of those who will watch games on TV will use a second screen at the same time