Brazil’s TV Globo goes further with 4KTV
Details
Gabriel Miramar-Garcia
| 13 September 2014
Top Brazilian television operator and content producer TV Globo has expanded its partnership with Cisco to create more 4K/UltraHD experiences going forward, including for the upcoming Summer Olympics, taking place in Rio in 2016.


“4K/UltraHD is not just about more pixels,” explained Charles Stucki, vice president and general manager for Service Provider Video Infrastructure at Cisco. It involves more applications as part of the overall experience to enhance the picture. Utilising a bigger screen, you are truly immersed and can lose yourself in the experience. It is better than being there, with a comfier seat. Cisco’s Videoscape TV services platform is well equipped to serve our customers on their journey to explore and rollout 4K/UltraHD services. We are proud of our work to showcase this with TV Globo in Brazil, and can’t wait to explore the possibilities for the 2016 Summer Olympic Games.”

The news comes after the two companies’ ‘Future of Video’ internal demonstration during the World Cup, showcasing how the future live sports experiences could look and feel for viewers in the home.

Cisco used a wall-sized screen to display multiple statistics ranging from the main action in the field, such as fouls, yellow and red cards, team lineups and player biographies. These were being generated in real time, running parallel to one side of the main broadcast screen that was showing the match, fully immersing the viewer in the game.

Also, when a team scored a goal, the user could view three additional angles in real time, all synchronised with the main screen. Users can interact with the TV screen using tablets, laptops and smartphones to serve as a remote, and to share real-time stats and comments with friends on social media, running parallel to the main screen.

Cisco and TV Globo also recently synchronised a second-screen video application for The Voice Brasil last year that helped drive peak viewership, with 70% growth over the previous season.

“Cisco shares our belief in the power of 4K UltraHD video to extend our viewers’ engagement beyond the broadcast Raymundo Barros, CTO at TV Globo. “Live sports coverage in 4K UltraHD will change the way people think and feel about watching sports forever. Seeing is believing, and there is no turning back once you get hooked on 4K UltraHD.”

TV Globo was not the only one to experiment with 4K at the World Cup. Brazil's Globosat enabled a special live broadcast of the final three matches of the World Cup and made it available to selected subscribers and pay-TV operators in Brazil, to test the demand for 4KTV