NBC Sports, Fox Sports ‘unleash new era’ for NASCAR TV
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Editor
| 06 December 2014
Totally adored by its petrol-head aficionados, NASCAR fans on the sofa have been given a boost to their coverage by FOX Sports and NBC Sports.

6DEC14 NascarOn the heels of what has been described as one of the most exciting NASCAR seasons in recent memory, the two TV firms are collaborating to promote the 2015 season and further the momentum NASCAR has been enjoying since the conclusion of the 2014 Chase for the NASCAR Sprint Cup.

In February, the green flag will wave over a new 10-year broadcasting partnership in which FOX Sports and FOX Sports 1 handle the Daytona 500 and the first half of the Sprint Cup and XFINITY Series seasons, before turning over the keys to NBC and NBCSN for the season's second half and the reinvigorated Chase for the NASCAR Sprint Cup.

In July 2013, NASCAR and NBC Sports Group reached an agreement granting NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR XFINITY Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015.

"It’s no secret that we compete rather fiercely in most other areas of our business, but given all of the excitement surrounding the sport, we felt the time was right to come together and celebrate our new broadcast partnership," commented NBC Sports Group’s CMO John Miller. "Our collective competitive spirit yielded a piece that turned out extremely well, and we’re looking forward to future collaborations as we build on NASCAR’s momentum."

"The new distribution of NASCAR programming across FOX and NBC lends itself to a co-branded effort,” added Robert Gottlieb, EVP of marketing, FOX Sports Gottlieb. We’re excited to tell NASCAR Nation about how great the 2015 season is going to be. Having FOX carry the first half, and having NBC carry the second half, is a clean and simple schedule that lets fans know where to go each weekend to get the NASCAR action they love.