300MN 4K TVs to be sold by end of 2019


Details

Michelle Clancy

| 15 October 2015





More than 330 million 4K Ultra HD TVs will be sold globally by the end of 2019 according to connected CE research from Parks Associates.


That's an increase from just two million in 2013, while the report Connected CE: Trends and Innovation, also noted that, of US broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature.

Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost.

"In addition to 4K, picture technologies such as high dynamic range (HDR) and wide colour gamut (WCG) are being introduced to the market," said Barbara Kraus, director of research at Parks Associates. "The combination of these picture technologies will produce more saturated colours, more dynamic images, and pictures that look more lifelike."

A similar report from Strategy Analytics predicts that nearly a third of West European and half of US homes to own a 4KTV by 2020, as entry-level price points drop well below $1,000, model availability expands and consumers seek to upgrade ageing flat panel TVs.