Kannuu launches COMPASS content discovery


Details

Michelle Clancy

| 16 October 2015





Kannuu has launched COMPASS, a content search and discovery speeds API plugin for MVPD and OTT providers.


COMPASS offers a UI overlay element to on-screen letter grid search. When searching for content, COMPASS returns a set of predictive suggestions to help the user quickly complete their search entry for titles, sporting events, people or keywords. Kannuu's patented user experience and backend technology drive the overlay, predicting the next selection a consumer will make and thus reducing the time needed to find a typical result.

"Today, video-on-demand and paid content purchases account for a significant share of profit for video, cable and OTT providers globally," said Kannuu CEO Todd Viegut. "However, experience shows that users become frustrated and lose interest if it's too difficult to find what they're looking for. Testing shows that consumers using the new COMPASS input method successfully completed more of their desired show searches. This leads to more engaged customers that purchase more content."