VOD, HDTV demand propels global IPTV


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Editor

| 16 October 2015





Interactive, high quality and on-demand functionality and features are driving the IPTV market to significant growth says Transparency Market Research.


The analyst's IPTV Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020 report calculates that the global IPTV market will display an 18.10% CAGR from 2014 to 2020 to be worth $79.38 billion. This compares with $24.94 billion in 2013. Nearly 38.0% of the global IPTV market was taken up by Western Europe in 2013, from a geographical perspective. Asia Pacific is anticipated to be the fastest growing market.

Driving this growth, the report notes, is the increased adoption of high-definition (HD) and video-on-demand (VOD) options, along with interactive solutions that are integrated with IPTV services.

Yet the report also cautioned that possible gating factors on the global IPTV market could include increasing competition from cable and satellite TV service providers, lack of major investors and inadequate availability of satisfactory infrastructure in developing regions.