LG implements Giraffic video acceleration for smart TVs


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Michelle Clancy

| 18 October 2015





CE giant LG has implemented Giraffic's Adaptive Video Acceleration (AVA) technology in its 2015 webOS TV product lines.


LG will use the product to enhance digital content streaming, performance and delivery speeds for its smart TV content, while eliminating buffering interruptions – useful for adaptive streaming, progressive download and Ultra HD 4KTV.

“We’re excited to partner with LG, a company that is at the forefront of innovation and technology,” said Yoel Zanger, CEO and founder of Giraffic.

“With Giraffic’s Adaptive Video Acceleration technology, LG customers will own the most technologically advanced TVs that will provide the highest quality video streaming experience.”

LG’s 2015 webOS TVs with AVA will be available to consumers this autumn, and previously purchased 2015 models can be supported with a firmware update.