Yahoo announces sponsors for NFL livestream


Details

Michelle Clancy

| 23 October 2015





Online giant Yahoo has announced advertisers for its first-ever NFL free live stream, working with more than 30 top brands including American Express, Microsoft, Snickers and Toyota.


Yahoo's global live stream across devices will feature the football game between the Buffalo Bills and Jacksonville Jaguars on 25 October from London's Wembley Stadium.

The live stream marks the first time a regular season NFL game will be available to watch for free across multiple devices and globally. Yahoo's live stream will feature video advertising during commercial breaks, as well as exclusive pre-game and half-time presenting sponsorships: the Dairy Queen brand is the pre-game show sponsor, and Toyota will sponsor the halftime show.

"We're thrilled to have some of the world's top brands working with Yahoo to engage NFL fans around this historic live stream," said Lisa Utzschneider, chief revenue officer, Yahoo. "We've created a new way for viewers to enjoy one of their favourite sports live on Yahoo, along with amazing opportunities for advertisers to reach these digital fans whether they watch on their desktop, smartphone, tablet or connected TV."