ViewLift inks deals for DC sports, Major League Lacrosse


Details

Michelle Clancy

| 27 October 2015





Content distribution and monetisation platform ViewLift is expanding its representation in sports.


ViewLift has announced deals with Washington DC's Monumental Network and with Major League Lacrosse. The company will bring the content to the Web, iOS, Android, Roku, Amazon Fire TV and other platforms.

Monumental Network, owned by Monumental Sports & Entertainment (MSE), delivers the DC region's top sports and entertainment news across 20 affiliate websites and blogs. It selected ViewLift to lead a revamp of its properties and to create streaming apps for devices. Exclusive and original content and video programming for Monumental Network includes the Washington Capitals, Wizards and Mystics and Verizon Centre, which are also owned by MSE.

ViewLift will incorporate Ooyala's live streaming technology and Perfect Sense Digital's Brightspot CMS platform. New website designs and applications will launch in early 2016.

"We are continually striving to improve and create the best experience possible for our fans," said Monumental Network's Zach Leonsis. "Today a fan's game experience extends to reliving a highlight on a mobile device, getting an update on a laptop or watching a player profile at home on a big screen. Our partnership with ViewLift brings it all together, keeps us a leader in technology, and delivers a deeper experience for the greatest fans in sports."

Meanwhile, Major League Lacrosse will upgrade its website to the ViewLift platform. The league, which just finished its fifteenth season, is made up of nine teams: the Atlanta Blaze, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers.

"Sports and business share two characteristics," said league founder Jake Steinfeld. "Be the best at what you do, and work with people you can trust. We know the ViewLift team at all levels, and we know they can help our world-class sport reach new audiences digitally. For us, they were the clear choice."