YuMe launches out-stream advertising


Details

Michelle Clancy

| 26 October 2015





YuMe has launched its out-stream video offering in a move which further diversifies its end-to-end digital video advertising solutions and complements its in-stream business.


The out-stream solution enables premium editorial publishers to monetise non-video content, while reaching audiences across interactive video ad inventory.

"As a publisher, we're excited about this new and engaging way to monetise our editorial assets," said Larry Weitzman, CineSport's chief content officer and chief of operations. "By offering our advertising partners a channel that places their messages at key points of maximum attention, YuMe is creating value for everyone in the ecosystem, publisher, advertiser and consumer alike."

The out-stream ad formats only play when visible, in a nod to viewability standards, either embedded within editorial content or at another natural point of peak user-engagement. It creates video ad inventory through a simple YuMe JavaScript tag, and is available programmatically or on a direct basis.

"YuMe has driven some of the most innovative advertising solutions in video," said Jayant Kadambi, co-founder and CEO at YuMe. "Given the increased demand from both publishers and advertisers for brand safe ads that are 100% viewable, delivered at a point of heightened attention, that can be delivered across platforms at scale, we are confident that out-stream will be the next chapter of that innovation. We have always believed in evolving our offerings to build global audiences at scale."