Brightcove launches Lift ad optimisation platform


Details

Michelle Clancy

| 27 October 2015





Brightcove has launched Brightcove Lift, the company's ad optimisation solution.


Brightcove Lift enables publishers, broadcasters, over-the-top (OTT) providers and other media companies to maximise video ad delivery and video ad revenue across mobile and desktop. Combining server-side ad insertion (SSAI) and an HTML5 player management service, Brightcove Lift defeats ad blockers while delivering TV-like ad experiences for viewers, client-side interactivity and integration with the industry's leading providers for reporting and analytics.

Millennial audiences are proving to be especially challenging for ad supported video businesses with their high rates of mobile consumption and ad blocker usage which compromise ad delivery and result in lost revenue. Media companies using Brightcove Lift have seen video ads delivered per video start increase by as much as 50%, the company said.

Vox Media, home to premium brands such as The Verge, Vox.com, Eater, and SB Nation, has selected Brightcove Lift.

"At Vox Media, providing a high quality audience experience is very important to all of our brands," said Brendan Murphy, product manager for video at Vox Media for whom Brightcove is powering the majority of its online properties on mobile.

"When it comes to mobile video capabilities on our Web properties, fast and smooth playback is our priority. With our previous OVP, we faced severe issues on Android ranging from slow video load times to complete playback failure. As a result, we chose to turn off ad delivery in an attempt to preserve user experience. With Brightcove Lift, we've seen significantly improved quality and consistency in the video playback experience across mobile devices which allowed us to re-enable ad delivery ... Using Brightcove Lift, we are able to deliver a rich mobile ad experience without compromising user experience."