Brazilian pay-TV market to hit 27.7MN households by 2018


Details

Gabriel Miramar-Garcia

| 27 October 2015





The Brazilian pay-TV market will reach 27.7 million households by 2018 according to data published by Dataxis.


The figure represents a 30.7% increase when compared to the end of 2015. Dataxis also forecasts that total pay-TV revenues will reach $10.26 billion by 2018, with total average revenue per user around $32.

Although Brazil is the country with the largest pay-TV subscriber base in Latin America, pay-TV household penetration will remain relatively low at 32.4% by the end of the year. But, the proportion of households with pay-TV services will rise to 40% by 2018.

Households with satellite will account for 60.9% of total pay-TV households in Brazil in 2015. Dataxis forecasts that satellite will remain the leading delivery network in 2018, although its market share will diminish over the years, due to a challenging economic environment, along with an increased competition.

The firm also said that cable networks will decrease their market share from 37.7% in 2015 to 36.3% in 2018, while IPTV will grow from a 1.4% share in 2015 to 7.4% by 2018. By then, DTH services will generate 61.7% of total revenues, CATV operations will represent 33.3% and IPTV the remaining 5%.

At the end of the second quarter of 2015, América Móvil group – owner of Net and Claro TV – dominated the market with 51.7% share, followed by AT&T (Sky) with 28.8%. In a distant third place, Brazilian company Oi reached 6.1% of total pay-TV market.

Meanwhile, by the end of 2018, Latin America's video-on-demand (VOD) and over-the-top (OTT) revenues will have grown by 262%, reaching $1.84 billion, according to the latest report on that front from Dataxis.