MY Entertainment inks online video production deals


Details

Michelle Clancy

| 29 October 2015





MY Entertainment's recently launched digital division, MY Digital, has reported a series of high profile production deals for its online content.


The deals include commissions from Scripps Networks Interactive's Travel Channel Originals, ulive and NBC Sports Digital's first original series.

The agreement covers the series Ten Best Places with... for Travel Channel Originals, and the second season of Trip Smart for ulive, which is the digital-only lifestyle MSN launched by Scripps in 2013.

Ten Best Places with..., produced for Travelchannel.com, is a new ten-part series on the most Googled destinations and travel topics. Trip Smart is hosted by US travel journalist Peter Greenberg, who shares his top tips on how to travel better, cheaper and hassle-free.

The two travel series follow on the heels of NBC Sports Digital's debut series, Sherman's Warriors, also produced by MY Digital. The series follows former Green Bay Packers head coach Mike Sherman as he takes on the challenge of coaching a high school football team in Cape Cod.

The series is part of the new NBC Sports Digital Shorts initiative, which launched in October to supply exclusive short-form digital content to NBC's various sports platforms. The series can be found on NBCSports.com and other NBC Sports Digital platforms for desktops, tables, mobile devices and connected TVs.

"MY Entertainment has established itself as one of Travel Channel's most reliable producers when it comes to delivering content that engages, entertains and keeps viewers coming back for more," said Michael Yudin, president of MY Entertainment. "In view of this long and fruitful TV co-operation, we are delighted to be expanding our relationship with Scripps Networks Interactive into the digital multiplatform space. Together with the NBC commission, this is a great start to our push into digital and a further indication that the creative lines between online and broadcast content have blurred into invisibility."