As Spanish ad market thrives, Mediaset sees four-fold profit


Details

Juan Fernandez Gonzalez

| 30 October 2015





Driven by the general improvement of the Spanish advertising market, Mediaset increased its net profit four-fold by the end of Q3 2015, its best result since 2008.


The Mediaset group - which owns six free-to-air (FTA) networks in Spain - had a 43.4% market share by the end of the quarter, two points more than its main competitor, Atresmedia.

Advertising has generated nearly €660 million for the group so far this year, 5.8% more than in the same period last year, despite 2014 being a particularly strong year due to the World Cup. In addition to advertising income, Mediaset invoiced €674 million more, mostly due to content production.

But the best result for the group in Q3 was undoubtedly its net profit which grew from €59.5 million to €113.8 million, 4.5 time more than that accumulated in Q3 2014 (€25.2 million).

"Mediaset has shown excellent results in every area: in content with an average 31.3% audience share during the quarter, commercially as we increased advertising market share, and regarding management, being able to reduce costs by €30 million," said Paolo Vasile, CEO, Mediaset Spain.