Holland America partners with BCC Earth for on-ship content


Details

Michelle Clancy

| 30 October 2015





Holland America Line is partnering with BBC Earth to bring factual entertainment onboard its fleet of premium ships.


The content will explore the ocean and natural world through concerts, films, shows, children's activities and theme cruises.

The BBC Earth programme is set to roll out across Holland America Line's fleet starting in April 2016 and will be on all ships by September 2016.

"Holland America Line cruises are all about experiential travel and venturing to all corners of the globe, and this exclusive partnership with BBC Earth will make that a richer, more rewarding experience for our guests," said Orlando Ashford, president of Holland America. "No one else in the cruise industry is offering the depth of quality content that BBC Earth will bring to our ships, and we hope this programme will give our guests a deeper connection to the destinations we visit."

A highlight of the partnership will be a live concert specially adapted for the line based on the Frozen Planet TV programme, which will take guests on a journey into the wilderness of the polar regions.

Guests can also join a featured theme cruise that will include access to the creators of BBC Earth shows who will share their behind-the-scenes stories of how the programmes are made, and conduct master classes in their craft.

Mat Way, commercial director of live entertainment for BBC Worldwide, added: "BBC Earth exists to inspire people with the incredible wonder of the natural world and it's exciting to partner with a company like Holland America Line that shares our vision. Working creatively with BBC Earth's world class content we look forward to creating some unique, immersive and unforgettable experiences for Holland America Line guests of all ages."