IndiMusic.tv launches Amazon TV channel


Details

Michelle Clancy

| 30 October 2015





IndiMusic.tv has launched a TV channel for Amazon Fire TV and the Fire TV Stick.


The channel has an e-commerce capability that enables one-click purchasing via a TV remote. Powered by digital advertising technology company Linkstorm, this functionality enables music artists to monetise their own music videos by driving direct purchases of their music, merchandise and concert tickets right from within the video.

Furthermore, 100% of the referral commissions on these purchases will be funnelled directly to the artists themselves.

"The combination of IndiMusic.tv's content and Linkstorm's breakthrough video advertising technology will change the face of TV advertising as we know it," said Kim Goh, a partner with Hudson Ventures and an investor in both IndiMusic.tv and Linkstorm. "People can now use the TV remote in place of their mouse, or the mouse itself if they're on computer, to preview a navigation menu of the advertiser's offerings, and then actually click through to make a purchase – all without interrupting the video. We salute Amazon for being the first to launch this breakthrough capability."