India's Multi Screen Media rebrands itself Sony Pictures Networks


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Rebecca Hawkes

| 04 November 2015





Multi Screen Media, operator of Sony's TV channels in India, has been rebranded as Sony Pictures Networks (SPN) to mark the company's 20th year in the South Asian country.


MSM, which was known in India as Sony Entertainment Television (SET) until 2007, will now become a division of Sony Pictures Entertainment under the moniker SPN. SPN's channel portfolio includes the pay-TV channels Sony Entertainment Television (SET), Max, Max 2, Sab, Pix, AXN, Aath, Mix, Six and Kix, as well as the digital entertainment channel Liv.

"Our channels in India represent an important part of Sony Pictures Television's global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it's only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers," said Andy Kaplan, president of worldwide networks, SPT.

SPN CEO N P Singh added: "As MSM, we've served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So while Kaun Banega Crorepati and Dus Ka Dum created new waves in television gaming, and Boogie Woogie and Indian Idol brought the commoner's talent on the telly, we were also the first ones to embrace the cultural fabric of India by providing Sab – an out-and-out family humour channel."