Facebook announces new video publishing partner


Details

Joseph O'Halloran

| 04 November 2015





In a coup for the live and live-to-VOD service provider, Simplestream has joined Facebook's Video Publishing Partner programme.


The framework is designed to give broadcasters and media owners the ability to publish any of their video content across the social network.

Facebook has a community of nearly 1.5 billion people, and recently revealed that the platform was receiving about four billion video views a day. Additionally, the company previously announced that more than half of UK Facebook users watch at least one video every day on the platform.

Simplestream sees its opportunity arising from what it believes is a trend for broadcasters and media owners to syndicate video as quickly as possible, something that has become important for them to communicate and market to their target audience to raise social awareness, generate content engagement and revenue. Recent research from analyst TDG showed that more than half (55%) of adult social network users chat with their friends about TV shows at least a couple of times per year, while 35% do so monthly, and 19% do so daily.

As part of its new deal, Simplestream has developed its proprietary Media Manager solution to allow customers — such as Scripps, Turner Broadcasting, Discovery, At The Races, Racing UK and QVC — to push live, edit in real time and syndicate videos natively on Facebook and other third-party websites. Simplestream's live editor software also can enable its client base to deploy video content to Facebook.

"Simplestream is proud to join Facebook's Video Publishing Partner programme which recognises our ability to help broadcasters and other media owners to publish to the biggest social media platform in the world," commented commercial director Dan Finch. "Our Facebook integration simplifies the process of broadcast video to Web and social media with minimal delay for our customer base as part of a unified workflow."