Ooyala adds OpenX vet as programmatic ad GM


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Michelle Clancy

| 05 November 2015





Ooyala has hired Scott Braley as its new general manager of programmatic advertising.


Braley was formerly the senior vice president of demand at OpenX, and prior to that, the head of US sales and global agencies for Facebook's Atlas division, the social network's ad serving and measurement platform. Braley will focus on global expansion and revenue growth for Ooyala's programmatic advertising business.

Magna Global forecasts global programmatic ad spend to reach $37 billion by 2019, more than doubling 2015 global predictions of $14.9 billion. In the US alone, Magna Global expects programmatic ad spend to exceed $7.7 billion this year.

"There's no question the market is rife with opportunity and Ooyala is a driving force helping major broadcasters and publishers increase their yield and overall revenue for their premium inventory with Ooyala Pulse SSP," said Sorosh Tavakoli, senior vice president of ad tech, Ooyala. "Having Scott on board bolsters our ad tech expertise in the US and will drive further success of our video advertising products in the American market and around the world."

"I'm excited to be joining Ooyala at such a pivotal time in the company's history," added Braley. "With its deep roots in video and personalised TV, coupled with its fast growing ad-tech business, Ooyala is uniquely positioned to provide broadcasters and publishers a world-class platform for full-service management and monetisation of their video assets."