Almost 40% of Latin Americans watch video on-the-go


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Juan Fernandez Gonzalez

| 06 November 2015





36% of Latin Americans watch video while they're out of the home, and 14% do it while on the move, reveals the latest comScore report on digital habits.


As watching TV everywhere and at any time seem to be fundamental for Latin Americans, smartphones have become the region's preferred device to watch videos.

85% of digital consumers watch digital videos at least once a month, with films and series being the most consumed content. On average, each Latin American spends 13.2 hours per week watching digital video.

The IMS Video in LATAM report from comScore looked at Brazil, Mexico, Argentina, Colombia, Chile and Peru, the region's largest digital markets, during Q3 2015.

"The results point to new opportunities for content distributors and brands, as they can involve with the audience through an increasing number of devices," explained Marcos Christensen, director, comScore.

"Understanding how consumers interact with the different digital video platforms is very important information for our clients," added Gastón Taratuta, CEO, IMS. "We have reached over 70 million users in Latin America with the platforms we sell, which is why these kinds of reports are of great value in helping our clients."