iROKO unveils Nollywood content distribution arm


Details

Rebecca Hawkes

| 06 November 2015





African online video service iROKO is to license its extensive library of Nollywood films and TV series across multiple platforms through its newly formed global content distribution division.


In addition to its content licensing remit, London-based iROKO Global will partner with pay-TV, Internet TV, inflight and YouTube partners in key markets such as the UK, US and France to develop iROKO branded channels.

The online video company offers 1,500 titles and 3,000 hours of programming, and already counts StarTimes, Canal, the Africa Channel, British Airways, Emirates, and South African Airways as partners.

The division will be headed by senior vice president Justine Powell, who recently joined the company from Associated Press where she held the position of director of sales for Europe and Africa.

"The gains Nollywood has made in the last five years has been staggering. Building on this momentum, and giving Nollywood the international platform it deserves, iROKO Global will be making the best content the industry has to offer available to its largest audience yet," said Powell.

The move follows iROKO's diversification into linear TV earlier this year, with the debut of two channels on the StarTimes pay-TV platform.